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Arrow Movement was founded by Frankie and Cassie, an inspired couple of co-founders who wanted to change the perception of exercise in people’s lives. Their website provides exercise programs that feel motivating for fitness enthusiasts.
The client’s main aim was to add functionalities that transcended mere fitness and workouts. They wanted to add an e-commerce feature, complete with product listings, cart and checkout flow, and exclusive discounts.
The brand also wanted a membership plan with a subscription and paid workout programs, with online payment options. They also needed a stats and analytics section with badge and tier completion with fitness challenges.
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While developing the website, the client faced several issues and challenges. We identified them and promptly fixed the issues. Some common problems included lower user adoption, problems with feature integration, and e-commerce adoption.
System reliability was the primary concern for the client's fitness website and application. They faced several issues with the website's loading and downtime. This sometimes affected the user experience.
Arrow Movement wanted to create a leading fitness app that offered users a seamless training and exercise experience. They wanted to create a system that aligned with the real-world demands of fitness enthusiasts.
The brand lacked a prominent identity in its digital products, which undermined the efficiency of the website and application. With proper competitor analysis and observation, we ensured prominent branding.
To ensure providing solutions aligned with real user needs, we conducted structured user research. Our team conducted stakeholder interviews, analytics review, usability audits, and competitor benchmarking. Here are some findings of our research:
These findings helped us prioritize simplicity, clarity, and conversion-focused development.
Our aim was to create a functional e-commerce platform that made it easy for primary users to buy fitness products. The e-commerce feature includes product listings, the cart and checkout flow, and member-exclusive discounts.
As a health and fitness app, Arrow Movement's primary aim was to create a comprehensive workout system. We built a complete section that lets users create and assign workouts, track sets, reps, and progress, and view their personal fitness dashboards.
We created a dedicated workout stats and analytics section that served as a dashboard. This includes workout history, along with weekly and monthly reports, and progress tracking. Users could view their performance in real time and identify areas for improvement.
The clients were also up for interactive social media-style features that boost engagement. Our goal was to create a social feed with like, comment, and share actions for user interactions. Users could also view notifications and activity updates in the app.
To make the website and application more interesting and user-friendly, we added gamification features. This included badge and tier completion features, with automated badge award triggers, badge display on member profiles, and fitness challenges with leaderboard ranking.
CEO & Entrepreneur, Valerio Consulting Group
I had a great working experience with Weavers Web Solutions. They designed my company's website and they did a great job. I worked really well with their project manager, Souvik, as well as account manager, Steve, who always were available to me and open to my feedback. They are a hardworking, detail-oriented, and kind team who I strongly recommend and I am happy to work with them in the future.
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